The international fitness club chain Crocus Fitness has been recognized as the winner of the 12th Sport Facilities Award, earning the title of the best fitness club chain in Russia. This is one of the most prestigious awards in the country for achievements in the field of sports.
On April 16, the official awards ceremony took place at the Ministry of Sport of the Russian Federation, attended by some of the most renowned and distinguished athletes, including Irina Slutskaya, Ilya Averbukh, Svetlana Khorkina, and many others.
The evaluation criteria for the Sport Facilities Award include such parameters as the number of clubs in the chain, geographic coverage, management efficiency, brand philosophy and strength, marketing strategy and promotion principles, investment plans, technical equipment, and financial performance.
“We are incredibly proud of such an important award and very happy to receive the honorary title of the best fitness club chain in Russia. Crocus Fitness represents a product that successfully operates in four countries and will soon expand to a fifth country, Georgia. The chain is developing dynamically: in the near future, four more clubs are planned to open in Moscow and Baku, in Sea Breeze resort city. We thank the organizers of the award — it is a great honor for us to become its laureate,” said Vladislav Petrov, CEO of Crocus Fitness.
In various award categories, Crocus Fitness competed alongside major sports projects such as Fisht Stadium in Sochi, the Luzhniki Aquatic Complex in Moscow, and SKA Arena in St. Petersburg. Crocus Fitness ultimately won in the category “Best Fitness Club Chain in Russia.”
On April 16, the official awards ceremony took place at the Ministry of Sport of the Russian Federation, attended by some of the most renowned and distinguished athletes, including Irina Slutskaya, Ilya Averbukh, Svetlana Khorkina, and many others.
The evaluation criteria for the Sport Facilities Award include such parameters as the number of clubs in the chain, geographic coverage, management efficiency, brand philosophy and strength, marketing strategy and promotion principles, investment plans, technical equipment, and financial performance.
“We are incredibly proud of such an important award and very happy to receive the honorary title of the best fitness club chain in Russia. Crocus Fitness represents a product that successfully operates in four countries and will soon expand to a fifth country, Georgia. The chain is developing dynamically: in the near future, four more clubs are planned to open in Moscow and Baku, in Sea Breeze resort city. We thank the organizers of the award — it is a great honor for us to become its laureate,” said Vladislav Petrov, CEO of Crocus Fitness.
In various award categories, Crocus Fitness competed alongside major sports projects such as Fisht Stadium in Sochi, the Luzhniki Aquatic Complex in Moscow, and SKA Arena in St. Petersburg. Crocus Fitness ultimately won in the category “Best Fitness Club Chain in Russia.”